top of page

How I Started Building My Personal Brand.

Updated: Aug 26, 2022

Building my personal brand started from a place of wanting to educate others on the world I discovered beyond my overthinking habits.

Coming from a place of anxiety myself, I knew what it felt like to put myself down and limit my true potential. When I therefore found a new way of living, thanks to a programme that taught me how to mentally and physically thrive in life, I made it my mission to share these new skills.

At first, my Instagram was a place to pep talk myself.

I treated it like my own personal diary - often targeting the posts at the girl I was before I busted my negative ways. It was then a bonus that people started reaching out saying my content was helping them too.

So, you could say, my personal brand started to evolve the moment I chose to discover who I was underneath the noise, underneath the anxiety.

If this sounds like you, here's where you too can start.

Start by finding out who you are now - whilst appreciating who you once where. You can do this by reflecting on your interests, loves, on what gets you fired up (positively or negatively - it's all energy you can harness and stories you can share), who you surround yourself with and how you (or others) would describe yourself. Be curious about what brings your tummy joy and your mind pain, assessing whether you like this version of you or whether you want to make way for new. One way I also did this was...

Clothes. A platform I always wanted to use to showcase my self.

Here, I'd always had a love for quirky items and colours, but the fear of other peoples thoughts often held me back.

Venturing into Zara I picked up items that caught my eye and slipped them on in the changing rooms. The thoughts begun to loom.... 'this is very bright, you're going to stick out in the crowd and people are going to look. This looks like a dolls dress. It doesn't suit you' - the only difference was, I learnt to listen but not take them on board. I also learnt how to combat these with more useful thoughts like 'You're right, this dress is bright yellow and thats what drew me to it to begin with' *swooshing in the dress* 'I don't mind that it's nothing like I've not worn before because it's in the shop which means someone's got to buy it, wear it, love it, look great in it and why cant that be me?' I respond back. And the voice got quieter over time.

The amount of times I then wore this dress out and about was incredible. It became my new favourite piece, not just because of its loveliness but because of the successful mental battle it reminded me of.

By exploring who I was and who I wanted to evolve into via clothes I was able to visually interpret and reflect my personal brand online.

So, once you've learnt to understand who you are and how you work, it'll be easier to select which parts you would like to nurture, grow and showcase to the world.

Next is picking the right platform. But I cover more of that later.

Thanks for reading - always happy to share stories on my journey so feel free to book me in for a talk at an event you have coming up. I'd love to help motivate others to make strides forward for themselves in personal branding.

38 views0 comments


bottom of page