I'm Chloe, and I'm a Creativity Director - a Creative Director that re-ignites creativity and encourages differentiation in marketing.
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Why? Because creativity is no longer something businesses can ignore. The world craves it and needs it, yet very few brands know how to strategically navigate it - often resulting in creative work that offends or fails. But, I believe, great creativity can do good.
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Creativity is championed in organisations that hold a safe mental and physical environment for their creative teams - a space built on curiosity, empathy, experimentation, and originality. Due to a lack of time, resources, and restrictive narratives around creativity, this is often not the case. Often forcing our most creative people out of employment and into self-employment - like me!
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So, I'm here to help change that. To get businesses to better embrace their creative talent and encourage them away from patterns of marketing-same. Before we (including your customers) all go 'in-same'.